Who is Lenskart?
Lenskart Group was incorporated in May 1999 as a private limited company under the Companies Act of 1956.
The company was floated on the BSE in March 2000 at Rs 11, then, the lowest IPO ever conducted by the Securities and Exchange Board of India. It is the only company in India, which is recognised as an ISO 9001:2015 certified company for its quality management system.
Lenaskart currently retails more than 1,000 brands in the country. Lenskart.com and Lensakartexpress.com have more than 180,000 registered customers on both websites. It employs around 5,000 staff including software developers, delivery boys and sales associates.
How does Lenskart compare to its competitors?
How does Lenskat compare to its competitors?
Lenskart has been generating profits at a CAGR of 28% over FY18-20E and is expected to do the same over FY21-24E
Lensakart has been generating profits at a CAGR of 28% over FY18-20E and is expected to do the same over FY21-24E
Lensakarts has been generating profits at a CAGR of 28% over FY18-20E and is expected to do the same over FY21-24E
Essilor and Luxottica are facing a high level of competition in India. Lensakart is expanding its network and taking more control of supply chain management, access to same-store sales (SSS) and associated marketing strategies.
has been facing a high level of competition in India.
What are the company’s financials?
Lenkarts is India’s leading online eyewear e-tailer. It operates as a single brand, meaning there is no competition between Lenskaart and other brands
. However, Lenskarts has a distribution partnership with Vision World Pvt. Ltd., a Mumbai-based brand, which has a wider distribution network and presence in other parts of India and other countries.
Lenaskart’s online stores currently operate in India and 13 countries across the Middle East, Asia Pacific and Africa (EAPA).
Lenskart’s primary markets are currently:
India – around 50% of sales volume
UAE – 30% of sales volume
US and UK – around 15% each
Our view on the EAPA markets
In the EAPA markets, Lenaskarts sells primarily online through its websites (Lenskart.com in India and Lenskart.com UAE and Lenskart.
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What is Lenskart’s strategy for success?
Lenskart has taken full advantage of the booming e-commerce market in India to set itself up for success. Many other online retailers have come and gone. In a short span of about one year, Lenaskart has become one of the leading online retailers in India. The parent company, and owner of Lenskart, Kishore Biyani, is the executive chairman of Future Group.
Lenaskarts was founded by a group of young entrepreneurs in 1997. The company’s flagship store, Lenskart.com, is located in India’s largest city of Mumbai and has some of the country’s highest foot traffic. There are now more than 100 Lenaskarts stores around the world and more than 120 Lensakarts outlets in India.
Lenaskart’s focus on the mass consumers is paying off.
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To conclude, Lenaskart is like every other e-commerce firm, and being a high growth startup, it does not exactly have a transparent business model. B
besides the fact that the capital stock of the company is not large enough to justify all the valuations, as we mentioned in our previous article, it is also a good example of a company that is not as good as it claims to be and that sells products below its supposed prices.
I would have been very surprised if another investor had not noticed these things. Nevertheless, despite the potential risks to our investment thesis, the stock has been volatile for a while and after a price decline of close to 40% on Friday, the stock is trading close to $4 per share.